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Iron Culture presented by MASS

Sep 30, 2026

This episode looks at bodybuilding before steroids became widespread, arguing that the era is far more useful (and more complicated) than the usual “pure, simple, natty golden age” story. Drs Eric Helms and Conor Heffernan break down how strength sport, judging standards, gym access, and culture shaped physiques...


Sep 23, 2026

Bodybuilders are laser-focused on retaining as much muscle as possible while dieting, and for very good reason. In that context, the smallest details matter. But what about everybody else? 

This episode explores a hot take on weight loss, lean mass loss, and why the usual fear of losing muscle may be overstated in...


Sep 16, 2026

In this episode, Eric Helms and Eric Trexler share their current approaches to diet, training, and supplementation, emphasizing pragmatic strategies, individualization, and the importance of evidence-based practice. They discuss how constraints, habits, and intrinsic motivation shape their approaches to fitness,...


Sep 9, 2026

In this episode, Eric Helms and Steve Hall discuss training strategies, auto-regulation, the role of cardio in bodybuilding, and practical techniques for efficient training. 

They share insights from their recent training camps and personal experiences to help listeners optimize their workouts and recovery.

 

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Sep 3, 2026

In this episode, Eric Helms and Richard Collins explore the art and science of coaching, emphasizing the importance of motivation, rapport, and tailored strategies in achieving long-term success in fitness and bodybuilding. In this episode, Richard shares his extensive experience in physique sport coaching, mental...