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Iron Culture

Mar 30, 2020

From the 1900s when Eugen Sandow promoted “Plasmon” and his “Health and Strength Cocoa”, the supplement industry has been rife with dubious claims. Since, like a game of limbo, the bar for quality, and scientific accuracy has only lowered. Rather than bending under the low bar, a few individuals vaulted right over by doing the unthinkable: starting companies that sell science-backed products, educate consumers, and use no-nonsense marketing. This week, Eric hosts a roundtable consisting of Ben Esgro, the biochemical-artist behind De Novo Nutrition, Mike Matthews of Legion Athletics, and our very own Omar Isuf, founder of Ouroboros. Learn the challenges they face as iconoclasts in the supplement industry and how they overcame them in this episode.